Technical SEO Director at LOCOMOTIVE
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John McAlpin is the Technical SEO Director at LOCOMOTIVE Agency and an independent consultant with 20 years of web development experience and over a decade of leadership in search engine optimization. He specializes in technical SEO for enterprise healthcare and multi-location organizations, driving scalable growth through data science and custom WordPress architecture.
A recognized industry authority, McAlpin serves on the SMX SEO Committee and is a recurring contributor to Search Engine Land and Search Engine Journal. His work integrates manual auditing, Python-based automation, and integrated content strategy
to resolve complex infrastructure challenges for award-winning global campaigns.
